![]() It followed the launch of Milk Makeup’s astrology tattoo stamps, BH Cosmetics’ zodiac palette, Bite Beauty’s zodiac lipstick collection and Kylie Cosmetics’ Leo lip kit, to name a few from the past three years. Sephora’s zodiac lip collection that launched in January has “become one of Sephora Collection’s top-performing launches of the spring season,” said a Sephora representative. Zodiac beauty products have multiplied over the years. adults believe in astrology and 37% of women do. According to a 2018 study by the Pew Research Center, 29% of all U.S. ![]() ![]() Astrology meme accounts, influencers and apps have seen growing interest as these generations turn away from organized religion, yet still seek out spiritual guidance. This has paralleled astrology’s widespread popularity with millennials and Gen Z on Instagram and other social platforms. ![]() Gutierrez is one of many founders taking inspiration from the cosmos as astrology-themed brands, products and social content proliferate in beauty. ![]()
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